Website Planning Worksheet

Used in conjunction with the Website Design Contract and Website Content Worksheet which should also be printed out by the client.

This questionnaire is designed to enhance communications between Easley Web Solutions and our clients. Why don't you print it on your printer, and have it handy when you discuss your project on the phone with a Easley Web Solutions representative. After we've you've filled in the blanks as we talk on the phone, please make a photocopy for your records, and mail a signed copy to me. It provides a written memorandum of our mutually-agreed plan.

Organization Name: __________________________

1. Purpose

Give the most important purpose a "1", next most important a "2". Leave those blank which do not interest you at all.
__ To gain a favorable impression of the company or organization.
__ To develop a qualified list of prospects
__ To sell products directly taking credit card information over the Internet
__ To encourage potential customers to contact us by phone or mail to consummate a sale.
__ To make available product information and price lists to distributors.
__ To make available product information and price lists to customers.
__ To strengthen brand identification.
__ Other _______________________________________________________

2. Site Organization

Please label pages you desire and cross out the rest.

Typical Website

Total number of pages decided upon ________________

3. Site and Domain Names

Site Name on Masthead: ____________________________________

Domain Name It must be registered through your web hosting service and approved by a domain registration service before you can use it. You may check the availability of your domain name at (

Domain name ____________________________     ___Desired ___Already Registered

4. Masthead Graphic

It is very helpful if you will include a copy of your company's letterhead, brochures, catalog, etc. so we can see how you present your company image.
__ Company Logo incorporated in the masthead graphic? If so, please enclose a color copy. 
__ Photo or drawing of product?
__ Typeface preference __________________________________________

__ Preferred colors in palette (PMS colors?) _______________________________________

__ Other ideas _________________________________________________________

5. Color and Accents

For the most part, we recommend a white background for best readability and contrast, with a band of color or a pattern running down the left margin of the webpage. Your preference:

May we include a link at the bottom of the welcome page which reads "Website Designed by Easley Web Solutions"? (You are under no obligation to say yes.)  ___Yes ___No

6. Navigation System

The navigation system of all our Standard Website Packages includes:

Optional Systems. Circle those you wish incorporated in your site.

7. Basic Page Elements

These are the important items which appear on nearly every webpage on your site (except the "home" page).

Do you have any trademarks or service marks? If so, please list them here and indicate which are registered trademarks.


8. Photos, Graphics, Animations, Sound, and Video

Our contract includes a statement that you own the copyright to, or have permission from the copyright owner to use any photos or graphics you send us.

For an extra charge, we can equip your webpages with:

9. Response Forms

What is the purpose of your response form?

__ Guestbook for visitors to record comments
__ Request for information
__ Survey of customer preferences

Note: We do not set up sites that use the response form as an order form, since these require secure servers, and secure order pick-up. For one or two products we recommend using ShopSite Lite with a secure server. We charge extra to set up the ordering system. 

10. Web Hosting Service

We are not in the web hosting business. We recommend to our clients web hosting services tailored to their specific needs. We've worked with dozens of hosting services -- the good, the bad, and the ugly. We usually do not recommend hosting on your local dial-up ISP, since they too often are not well-prepared to meet specialized business site hosting needs. Their main business is usually dial-up access, and hosting is only a sideline for them. Please let us recommend a Web host service for you. We require cgi-bin access and FTP access, and strongly recommend telnet access. Our no-extra-cost response form also requires a Unix system with Perl language available.

Web Hosting Service _____________________________________

Phone: _____________________________

E-mail for support or help ______________________________

11. Registering and Advertising Your Website


Information about number of visitors to your website can usually be obtained from your Internet Service Provider or Google Analytics. We do not include page counters on our Standard Website Packages

We submit your information to Web search engines to "register" your website after final payment is received. Before doing this we work with you to get 50 to 100 keywords and a carefully constructed 25-word sentence contain the most important keywords.

12. Maintenance

Target Date____________________

Package prices include minor updating over the first six months of the contract. This covers minor price changes, product changes, etc. It does not include major changes, such as changing newsletter content (which essentially involves constructing a new webpage), which is billed at our hourly rate.

Target Date for final payment to be made and your Web Site to be advertised: _____________

On behalf of my organization I approve the above plan which I have developed with Easley Web Solutions to construct a website, and I authorize Easley Web Solutions to use this Website Planning Worksheet as the basis of the project.

Signature _____________________________________ Date _________________

These are the items that will make up the package you'll be sending to us:

Please send your package to John Easley, Easley Web Solutions, by US mail:

2120 Kings Crossing SW
Winter Haven, FL, 33880, USA

We are looking forward to receiving your materials and constructing your website!

Form last updated Ovtober 5, 2008